From being practically an uninhabited and difficult-to-access location to transforming, in just a few decades, into a dreamy and prosperous destination thanks to tourism and foreign investment.
The success story of Jacó could be summarized from its past as a forgotten place with a few vacation homes and challenging access, to a present characterized by significant growth and expansion. The natural beauty, luxury hotels and commercial establishments, residential complexes, condominiums, and a variety of opportunities in every aspect cater to the desires of tourists with the most exquisite tastes.
The path to its vibrant present
While improvements in roads and communication in the area were evident in the 1970s, it wasn’t until the 1990s that tourism development began generating revenues surpassing banana and coffee exports. In harmony, the Costa Rican government made significant efforts to promote it both locally and internationally, encouraging investments in the region to prioritize destinations with natural beauty, biodiversity, protected areas, parks, and reserves for recreational and relaxation purposes.
Jacó’s extensive offerings are reflected in the diversity of tourism: enclaves with large tourist complexes and their consequent concentration of multiple facilities and services; community-based rural tourism; adventure tourism with activities such as surfing, snorkeling, horseback riding, and cave hikes, among others; and ecotourism.
In addition to the beach (which holds the important certification of the Blue Flag for ecological excellence) and its unique atmosphere, Jacó boasts a lively nightlife, making it a perfect choice for tourists seeking entertainment after sunset.
This site, as can be seen, possesses two major attributes: attractiveness and dynamism, thanks to its natural imprint and a futuristic business vision to consolidate genuine expansion over the years. This outcome was made possible in large part by foreign investment, both for the development of road infrastructure to facilitate access and for large-scale construction. Its luxury hotel offerings, mega-projects with huge investments in physical infrastructure, and a wide range of services are symbols that contribute to this area gaining more and more enthusiasts.
Jacó and its numerous business opportunities
It is impossible not to highlight its transformation and constant growth that has led it to become, in just over 30 years, one of the most profitable places due to tourism and foreign investments.
Now, it is inevitable not to wonder what to consider when making an investment or starting a business in this land of opportunities. Some points to consider include choosing the most suitable legal form and ensuring its proper registration; obtaining the licenses and permits necessary to operate legally, as regulations vary depending on the type of business; contracts and agreements that clearly reflect the terms and conditions of commercial transactions; Costa Rican labor laws related to the rights and obligations of employers and employees; protection of intellectual property; environmental regulations to comply with local regulations regarding the environment and sustainability; compliance with tax obligations; and familiarization with consumer protection laws in the country, among others.
If you are thinking of investing or starting a business in this prosperous destination, ERP looks forward to your contact to assist you with our team of experts.
